Marketing: Capture Families’ Attention with Profile Pictures!

Did you know that you can add pictures to your program’s profile in the Child Care Aware® of Missouri Referral Database?
Adding images of your learning environment, your building, or your logo both attracts more attention to your business’s profile and helps families picture themselves and their child at your program. Here’s a few stats just to show how powerful the use of images in digital marketing can be:

• 65 % of the population is made up of visual learners. People only remember 10% of things they hear, 20% of what they read, and around 80% of things they see or do.
• You’re likely to average 94% more views than your counterparts when an image is included.
• 60% of consumers are more willing to consider search results that include images and another 23% are more likely to contact a business showcasing an image.

Now it's time to add some pictures! Login to your profile by visiting our website at https://mochildcareaware.org/child-care-educators/ and clicking the ‘Update Your Program’s Profile’ link. If you need login help, call or email us at 314-535-1458 (option 2) or referralcenter@mochildcareaware.org .

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