---
title: Market Your Program Without the Marketing Costs
description: Enhance your child care program's visibility with an optimized TOOTRiS profile. Attract families by showcasing your unique offerings and availability.
---

[Partner Publication | Child Care Aware of Missouri](https://partnerpublication.mochildcareaware.org/partner-publication)

# [Market Your Program Without the Marketing Costs](https://partnerpublication.mochildcareaware.org/partner-publication/cckmw-market-your-program-without-the-marketing-costs)

 Written by [Child Care Aware® of Missouri](https://partnerpublication.mochildcareaware.org/partner-publication/author/child-care-aware-of-missouri) | Sep 8, 2026, 12:48:50 PM

Marketing your child care program does not have to mean hiring a marketing company, paying for advertising, or adding another major task to your to-do list. One of the simplest places to start is by making sure families can find accurate, useful, and appealing information about your program when they search for care.

That matters because families are searching now, and your online presence may be their first introduction to your program.

**Let Your Profile Work for You**

ChildCare Aware ® of Missouri administers the Missouri Child Care Provider Database, which is powered by TOOTRiS. Your TOOTRiS profile gives you a professional online presence where you can share your availability, photos, videos, and important program information. TOOTRiS also promotes child care programs through search engines, email, social media, and employer-sponsored programs.

But your profile can only work with the information you provide.

If your description is incomplete, your photos are missing, or your availability is incomplete, families may not see everything your program has to offer. Meanwhile, another program with a complete and current profile may capture their attention first.

**Give Families a Reason to Stop and Look**

Review your profile from the perspective of a family searching for care. Can they quickly understand what you offer? Can they see what makes your program special? Do your photos accurately represent your program today? Is your availability current?

Small updates can make a big difference in how your program appears online.

You do not need to become a marketing expert. You need to make sure the tools already available to you are working as hard as possible for your business.

**Do Not Wait Until You Need Enrollments**

The best time to strengthen your visibility is before you need it. Claim your TOOTRiS profile and make sure families searching today can see what your program has to offer.

Take the next step today. Watch the brief video tutorial [here](https://www.youtube.com/watch?v=PAR899fRZfA), or schedule a one-on-one session for help claiming and strengthening your profile.

 

 

Explore our other Child Care Aware® of Missouri resources:

<https://partnerpublication.mochildcareaware.org/partner-publication/tag/resources-to-build-your-business>[Child Care Keeps Missouri Working℠](https://partnerpublication.mochildcareaware.org/partner-publication/tag/child-care-keeps-missouri-working)<https://partnerpublication.mochildcareaware.org/partner-publication/tag/resources-to-build-your-business>[Child Care Health and Wellness](https://partnerpublication.mochildcareaware.org/partner-publication/tag/child-care-nutrition-and-physical-activity)<https://partnerpublication.mochildcareaware.org/partner-publication/tag/resources-to-build-your-business>[Community Data](https://partnerpublication.mochildcareaware.org/partner-publication/tag/community-data)<https://partnerpublication.mochildcareaware.org/partner-publication/tag/resources-to-build-your-business><https://partnerpublication.mochildcareaware.org/partner-publication/tag/child-care-nutrition-and-physical-activity><https://partnerpublication.mochildcareaware.org/partner-publication/tag/family-child-care-network>[Join Our Team](https://partnerpublication.mochildcareaware.org/partner-publication/tag/join-our-team)<https://partnerpublication.mochildcareaware.org/partner-publication/tag/resources-to-build-your-business>[Leadership Development Opportunities](https://partnerpublication.mochildcareaware.org/partner-publication/tag/leadership-development-opportunities)<https://partnerpublication.mochildcareaware.org/partner-publication/tag/resources-to-build-your-business>[Missouri Office of Childhood Updates](https://partnerpublication.mochildcareaware.org/partner-publication/tag/missouri-office-of-childhood-updates)<https://partnerpublication.mochildcareaware.org/partner-publication/tag/resources-to-build-your-business>[Scholarships for Educators](https://partnerpublication.mochildcareaware.org/partner-publication/tag/scholarships-for-educators)<https://partnerpublication.mochildcareaware.org/partner-publication/tag/resources-to-build-your-business>[Show Me Child Care Resources](https://partnerpublication.mochildcareaware.org/partner-publication/tag/show-me-child-care-resources)<https://partnerpublication.mochildcareaware.org/partner-publication/tag/resources-to-build-your-business>[Support Child Care Aware® of Missouri](https://partnerpublication.mochildcareaware.org/partner-publication/tag/support-child-care-aware)<https://partnerpublication.mochildcareaware.org/partner-publication/tag/resources-to-build-your-business>[Resources to Build Your Business](https://partnerpublication.mochildcareaware.org/partner-publication/tag/resources-to-build-your-business)<https://partnerpublication.mochildcareaware.org/partner-publication/tag/resources-to-build-your-business>[Training and Technical Assistance](https://partnerpublication.mochildcareaware.org/partner-publication/tag/training-and-technical-assistance)<https://partnerpublication.mochildcareaware.org/partner-publication/tag/resources-to-build-your-business>

 

[View full post](https://partnerpublication.mochildcareaware.org/partner-publication/cckmw-market-your-program-without-the-marketing-costs)

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